The smartwatch is available in two sizes (38 mm and 42 mm) and in a variety of different styles. You can send and receive text messages, take calls and monitor your health and fitness throughout the day, all from your wrist. You'll even be able to send something as personal as your own heartbeat to another Apple Watch wearer.
The watch will launch early next year with a price starting at $349, but Apple didn't provide an exact release date or pricing information for the different models. The watch requires an iPhone to work; it is compatible with models as far back as the iPhone 5.
The device made an appearance at the company's iPhone 6 launch event in Cupertino, California, on Tuesday, marking the company's first new product category since the introduction of the iPad in 2010. The touchscreen device, with a Retina display, will work alongside the iPhone 6 and iPhone 6 Plus.
"We've been working on Apple Watch for a long time," Cook told attendees. "It's the most personal device we've ever created."
The device is extremely customizable, with 11 watch faces that include traditional analog options, a contemporary sundial and an interactive, real-time 3D model of the earth, sun, moon and planets.
Users will be able to scroll, zoom and navigate via Apple's digital crown, the dial click wheel on the side of the device. It also serves as the Home button. Meanwhile, a feature called Digital Touch lets you send a sketch, an audio message through Walkie Talkie or even your heartbeat to others.
Image: Apple
It also comes with an accelerometer, a built-in heart rate sensor, GPS and Wi-Fi from your iPhone to monitor your daily activity, essentially removing the need to have a fitness tracker on your wrist. Users can set goals and keep pace during session-based workouts, like running and cycling.
Image: Apple
The rectangular-shaped smartwatch can be personalized beyond the interface, with six different straps (made of leather, metal and plastic) and a mechanism that makes them interchangeable. It also comes with a custom-designed chip — the S1, which is below the haptic sensor, and it's built from custom alloys of stainless steel, aluminum and 18-karat gold.
Image: Apple
Tim Cook announced the product with the iconic ""one more thing" phrase used by Steve Jobs during special launches. It was the first he's used the saying since Jobs' death.
"It's the next chapter in Apple's story," he said.
The Apple Watch debuted at the Flint Center, the same venue where Steve Jobs first unveiled the Mac personal computer in 1984.
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